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The Top 5 Affiliate Marketing Traffic Sources in 2021:
The Full Guide to the Best Converting Sources Online
Are you looking for new channels to promote your services? Here are 5 of the best converting methods – organic and paid!
One of the biggest questions asked by professional marketing affiliates is "Which is the best converting traffic source nowadays?". With so many options available to use, even experienced affiliates might find themselves questioning which would best fit their individual needs and help them reach even better lead generation and affiliate marketing conversion rates.
We've created a list of our tried-and-true traffic sources, including organic and paid platforms, to bring out the best results in your next campaigns.
Find our top affiliate marketing traffic sources that will take your business even higher!
- - Go Organic
- - Another Click, Another $
- - Be Social
- - You’ve got Mail
- - ROI Collective: The Power of The Affiliate Marketing Network
FTDs growth overview 2020/21
Case Study #1: SEO Affiliate in the South-East-Asian Market
Self made blog
(80 FTDs p/m average)
Implementing SEO best practices
(300 FTDs p/m average)
375%
increase in FTDs
Affiliate #1 had been promoting his web-based services to the South-East Asian market for a year and a half, targeting via his blog where he analyzed and explored techniques to trading the global market. At that point, he only made about 80 FTDs a month – with some months showing a drop under the 50 FTD line with an EPC of about $12.
The traffic coming onto his blog was also unstable, as the new readers he managed to recruit were not growing in numbers.
Once the affiliate began applying SEO best practices to his blog, his source made it to the top of Google's search results within one month. The number of new readers more than tripled and managed to make 300 FTDs with an EPC average of $27 a month after three months.
Case Study #2: PPC Affiliate in the European Market
PPC Affiliate
(125 FTDs p/m average)
Implementing PPC best practices
(420 FTDs p/m average)
17.8%
increase in FTDs
Affiliate #2 had a financial vertical website for about three years, which generated nearly 125 FTDs with EPC of $13 a month in the European market.
A month after he began working with PPC-based campaigns, the affiliate increased his conversion rate by 17.8%. About four months later, he reached nearly 420 FTDs a month.
Case Study #3: Social Media Affiliate in the Swedish Market
SM Affiliate
(353 FTDs p/m average)
Social Media best practices
(400 FTDs p/m average)
14.3%
increase in conversion rate
Affiliate #3 had worked in the gaming vertical for three years, relying solely on his website and organic posts on social media to target the Swedish. He decided to experiment with social ads for six months to attract new leads and increase his reach.
Within a few weeks, the affiliate managed to land another 400 FTDs per month. He also reached over 10,000 leads, and his conversion rate grew by 14.3% over this period.
Case Study #4: SEO Affiliate in the South Arican Market
SEO Affiliate
(40 FTDs p/m average)
Implementing SEO best practices
(65 FTDs p/m average)
25%
increase in conversion rate
Affiliate #4 had started a website dedicated to trading the global market for clients from the African continent, targeting mainly South African countries. His website contained daily SEO articles in which he discussed news events that impacted the financial markets, and his clients should consider them while trading.
He made about 40 FTDs each month after the first three months after launching his website, but he wanted to increase his conversion rate and use his leads' full trader value.
Building a client journey via email marketing allowed him to better connect with his leads from when they registered and entered their contact information until well after their first deposit. With every eBook or course offer, he scored better conversion rates – reaching a rate of 25% in just five months.
Another Click, Another $
Pay Per Click (PPC) is an umbrella term for paid ads, including search ads and display ads. These provide faster results, and its rich selection of targeting and display options make it one of the best performing affiliate marketing traffic sources.
Choose your search engine of choice and then create a search campaign on Google Ads, for example. The next step will be to place a bid on specific keywords to appear in the search results. The process is similar to an auction, where the higher the position, the more people are after it. The bidder then has to place a higher bid to compete for it.
Go Organic
Search engine optimization (more commonly known as SEO) is how to get your website to the top search results. The big search engines are Google and Bing, which rate web content based on both originality and proper use of relevant keywords.
This method is an excellent way to draw in potential clients to your services, as it's free and relatively easy to use once you get the hang of it. The downside is that you have to apply best SEO practices to every article and page on your website, which could take a bit longer than you may expect.
Be Social
Social ads are yet another great way to connect with your target audience and drive up sales. The results come in immediately, and they are quick and easy to launch. They also cost less than paid search ads. These can be set up on social media platforms such as Facebook and Instagram, which have millions of users worldwide.
Choose your lead magnet, which can be any freebie or eBook that you think would convince your leads to convert and create your campaign.
You’ve got mail
If you think email marketing is an outdated affiliate marketing method, think again. This method is surprisingly easy to launch, and the results come in quickly. No more waiting several weeks to gather data on your leads, whether they converted or not.
But just how well can automated email marketing work for you? Well, as it turns out, automated emails provide 119% higher click rates and conversion rates of up to 50%. All you have to do is create a client journey.
ROI Collective: The Power of The Affiliate Marketing Network
Established in 2016, the ROI Collective global affiliate marketing network has the technological and human solutions to make your business more robust than ever before. The network's unique setup connects advertisers and publishers worldwide, finding each's the best match within our database.
No more headaches or missed opportunities. ROI Collective empowers businesses targeting different GEOs from all kinds of affiliate marketing traffic sources.
Join the ROI Collective network and take your performance to the next level!
Stay tuned for the second half of this article which is due next week. Subscribe to our affiliate newsletter below!
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