How to create a Brief for Third-Party Vendors for Your Affiliate Startup How to create a Brief for Third-Party Vendors for Your Affiliate Startup

How to create a Brief for Third-Party Vendors for Your Affiliate Startup

Learn how to make your affiliate marketing startup higher profits when dealing with freelance workers!

An integral part of your business’ day-to-day operations is dealing with freelancers in an abundance of fields, be it landing pages, videos, translations, or website design. Affiliate marketers are usually independent business owners or partners in small companies, so it makes sense for them to rely on outsourced help.

The issues usually arise when you need to sit down and write the instructions for any creative task you may have. You need to figure out who you are targeting, what you are going to pitch to them, the timeline, and where you will be uploading those creatives.

Unsure of how to create the ideal brief for your upcoming task?

Read our guide and learn how to create a brief that hits every mark!

The Blueprint

Clear instructions are the name of the game in any brief.

The basis of any successful project is a carefully planned blueprint. As we have mentioned above, you will need to answer the following questions:

  • Who is your target audience?
  • What are you offering your leads?
  • Where will you upload your ads?

While these questions all seem too basic, they are must-haves for any campaigns and prove their worth when creating a brief for a vendor unfamiliar with your business or niche market. Sending the right message to your affiliate startup’s clients means you have to be crystal clear when discussing it with anyone pitching in. Though this point seems clear to you, you need to ensure it is equally clear to everyone involved whether they oversee the text, the design, or the code.

“You need to figure out who you are targeting, what you are going to pitch to them, the timeline, and where you will be uploading those creatives.”

Your Target Audience

Knowing your target audience can help the vendor find the right way to approach them.

Knowing your target audience and their identifying characteristics is a fundamental aspect of your affiliate marketing strategy. Make sure the third-party vendor joining the project has a clear image of your average client. It is also equally important that you address any cultural preferences or differences before getting to work.

For example, if your clients live in a Muslim country, you prefer to change a black Friday promotion into a white Friday one as this day of the week is considered holy. Are you targeting predominantly Christian countries during Christmas or Easter? Use the holidays’ prominent colors to draw their eyes.

Cultural differences may also refer to which images your affiliate startup’s potential clients consider modest. Avoid pushing any buttons that may put your business at risk by having a thorough description in your brief.

Going Live

Each platforms has its own set of requirements and regulations.

Next on the agenda is deciding where you will upload your ads and building a flow for the project. Let’s say you have chosen to attract your potential affiliate marketing leads via paid Facebook ads. The flow would be them clicking on the ads and getting redirected to a landing page where they would hopefully sign up for your services. Then you can choose between creating a thank you popup message or a page.

Although this is only half of the overall process, it is enough for us to detect at least 3 tasks for the third-party vendor. For each task, you will need to instruct the third party on the design and size requirements and add links where necessary.

While it is safe to assume the external graphic designer or web designer is well aware of any requirements, we highly recommend going over the task with them to avoid wasting time and resources.

The Deadline

Make sure you give the third party vendor a realistic deadline for each task.

One of the most critical aspects which often gets overlooked is the project’s end date. Allow enough time for each stage, including but not limited to reviewing all the pieces together in the end. You may also need to request last-minute changes.

While you may be eager to upload the entire campaign within a day or two, the third-party vendor you hired for your affiliate startup may have pre-existing responsibilities. Or they may need more time to come up with the right design that captures your core message perfectly.

Having a precise end date helps the vendor in question with time management, whether it has to do with the ads of your specific ads or moving their schedule around. We also highly recommend leaving enough time for unexpected events like bugs, change of heart, or anything else that may put your project on hold - even temporarily.

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