Add New Content on a Regular Basis

To attract more of your target audience, it is vital that you create fresh (and relevant) content on your blog or social media channels regularly, preferably daily. If you cannot manage that, aim for uploading new content once a week. You have several content types to choose from, including SEO articles, social media posts, blog posts, etc’.

This method may seem basic, but popular search engines like Google and Yahoo! live for fresh content. On either of these popular engines, the algorithm scans your text for keywords while being mindful of your website’s level of activity. In other words, you could have a ton of content, but if the last time you updated it was 2003, it would not get you very far.

Build Your Backlinks

Another important part of optimizing your affiliate traffic via SEO is backlinks. Unlike internal links, which take your leads from one page on your website to another, backlinks bring traffic to you from other websites. If done correctly, these links can take your website’s ranking higher than any different kind of link.

For example, natural links can be based on your name, the name of your business, or a variation of your URL address or brand. On the other hand, unnatural links are ones with tracking parameters attached to them, such as affiliate links.

Friendly warning though, a misstep on your part could have search engines penalize you for misusing backlinks. Buying suspicious backlinks (I.e., paying shady website owners for backlinks) is a big no-no in Google’s book. In addition, having too many unnatural links or ones that have too many keywords could also get you in the doghouse.

Use Long-Tail Keywords

Another method of upping your website’s ranking on the search engines is using long-tail keywords. These keywords are often used less frequently, as they are more specific. This then translates into two major factors, which are low search volumes and low competition.

When you have to battle fewer competitors’ websites for the same keywords, you have a higher chance of becoming #1 on the search engine for that specific search result. Furthermore, long-tail keywords make the searchers’ intentions much clearer, and you are far more likely to attract the right leads.

The more specific your keywords are, the more likely you are to draw leads from your preferred target audience. This also means you deliver the right kind of content that they have been looking for online, which increases your chances of boosting your conversion rate.

“There is no way around it; if the affiliate marketing traffic you have managed to attract is poor, your performance will suffer, as well.”

One of the best ways is to lock down potential clients is to offer them something they cannot get anywhere else. Try offering your leads webinars, online courses, or free eBooks as an incentive to get them to register to your services. You may also want to consider making downloadable slideshows available as another way to get through the door.

Once again, this is yet another example where a regular publishing schedule will work wonders for optimizing the affiliate marketing traffic coming onto your website.

Not only are these great lead magnets that can help increase your conversion rate by convincing more leads to subscribe, but they can also further get them to keep coming back. All you have to do on your end is create a plan for the content and then restrict it to anyone who has not registered yet.

Host Guest Writers

Spice things up on your blog by giving out guest spots to bloggers in your preferred niche or market - preferably ones that are well-known in your selected verticals. They could help promote your website on their social media platforms and websites.

Giving tips or guides on investing in certain asset categories or using different online trading techniques can help add new value to your platform.

Not only is it more attractive for your readers to get more than one approach or perspective to your vertical, but it could ease some of the pressure on you to stay on top of your publishing schedule, as well. And, as always, networking can always get you further than just doing everything on your own.