One type of content for affiliate marketing will come out on top – but which one will it be?
A common question that keeps coming up in many affiliate Facebook groups is “Which approach is better: native affiliate marketing or content marketing?”. Each type has its own set of advantages and disadvantages, and we have made it our mission today to figure out which one is preferable when it comes to your performance as an affiliate marketer.
Read our article below and discover the advantages and disadvantages of each content type for affiliate marketing!
- What’s The Major Difference between The Two Approaches?
- Native Marketing: A Different Approach to Paid Campaigns
- Content Marketing: Going Organic
- The Verdict is in
What’s The Major Difference between The Two Approaches?
Native marketing usually refers to native ads or advertorials, which resemble the rest of the website or social media platform’s look and feel. If you promote it on Facebook, it will look like a post or paid ad. If you choose to write an advertorial, it will have to look like an article. These ads are placed on websites that belong to others.
Content marketing, however, refers to a vital part of any marketing strategy where the affiliate marketer constructs the texts on their website, social media posts, and any place that Google’s spiders might scan to attract their target audience. Using search engine optimization (SEO) best practices, you can improve your website’s ranking on search engines like Google, Yahoo!, and Bing.
“The content you create along the way will also have your tone
of voice, and you will not have to conform to another platform’s guidelines.”
Native Marketing: A Different Approach to Paid Campaigns
Native affiliate marketing got a bad reputation for pushing Cinderella, rags to riches stories onto unsuspecting leads. Still, when done right, this advertorial can be highly informative and educate your target audience on your niche or service.
The main advantages of this method include the following:
- Resistant to ad blocking software
- Lower Cost Per Click (CPC) compared to traditional ads
- Less intrusive than other ad types
- A great way to increase your reach and address new audiences
While native affiliate marketing is a lucrative method when used right, it does have its share of drawbacks. The two biggest downfalls of native marketing convey the lack of control these advertorials stump their users with. First, opportunities are harder to come by, and you need to work hard to ensure your ads do not look obtrusive. Second, given that you are placing these advertorials on someone else’s website, you have less control over the content the website owners may produce.
Content Marketing: Going Organic
Content marketing has quite the advantage over native marketing, as you are the sole authority over your content, be it articles, blog posts, podcasts, or videos. You can control every step of the creative process, and you decide what topics to include or remove from your marketing strategy. The content you create along the way will also have your tone of voice, and you will not have to conform to another platform’s guidelines.
There are, of course, certain disadvantages to this method. Content marketing is user-oriented, and it is applied to popular topics. That makes for a more significant contest for SEO ranking, as well as for a single niche. Getting your website or blog to the top of Google’s search result pages proves itself as a challenge often and could take a while to conquer.
The Verdict is in
Our two competitors today each have their fair share of strengths and weaknesses. In the long battle of organic versus paid campaigns, affiliate marketers need to decide which of these experienced gladiators will serve them best.
While native affiliate marketing advertorials are easier to make viral by placing them on others’ websites, you will lose your creative control over them in a way. This method is also quicker in getting the results you want, but content marketing still has its perks.
Native advertorials are one-offs that appeal to a narrow audience, whereas content marketing is effectively creating a hub with several pieces discussing relevant topics. With natives, the topics and tone of the ads are determined according to the wishes of the website’s owner.
It seems we have a bit of a consensus here at ROI Collective, and the winner we have chosen is content marketing. Good ol’ reliable may take longer to implement, but as long as you do it right, the results come in every time.