The Best CPA Affiliate Marketing Traffic Sources

Jul 28, 2021

Enjoy the highest conversion rates by adopting the best traffic sources for CPA marketing!

Cost Per Acquisition or Action, better known as CPA, is a popular payment method in the affiliate marketing industry preferred by both advertisers and affiliate marketers alike. In this unique payment model, the brand rewards the affiliate when they can get potential leads to take a specific action like completing the registration process or making a deposit. This is mainly cost-effective for the advertiser but a tad trickier to meet for the affiliate.

To get the best return on investment (ROI) on your campaigns, our experts have made the list of possible campaigns that will be competing for the title of the best source for CPA paid traffic.

Learn how to get incredible payouts by trying out one or more of the traffic sources below!

Push Notifications
Search Traffic
Solo Ads via Email
Mobile Marketing

Push Notifications

This relatively new type of CPA Affiliate Marketing ad campaign started as simple, instant notifications on smartphones and desktops and have since become a powerful affiliate marketing tool over time. One of the push notifications’ most significant advantages is that they offer higher click-through rates (CTR) when compared to other available ad types.

It is also an ideal tool for growing your client base, as most ad networks have already added the option for push notifications. The reach is yet another significant advantage as you can reach millions of people worldwide while specifically targeting at a specific city level. Furthermore, as each ad is presented at eye level, every impression gets seen by a real person.

The push notifications are customizable, and you can change anything from the titles to the descriptions, images, and logos to optimize your campaigns.

Search Traffic

a search bar with the word results and a background of a man wearing an orange shirt, holding a phone

We speak of both organic search ads and paid ads or Pay per Click (PPC) when discussing search traffic. While the first traffic source is organic, free traffic that comes from search engines, the latter refer to ads created with the help of the Google Ads management tool.

Organic traffic is often looked to as a digital seal of approval for quality, but it requires some legwork to achieve. Search engine optimization (SEO) demands include quality texts, backlinks, image optimization, as well as a detailed list of other aspects that must be addressed.

You can easily pay to get to the top of the search result pages with paid Google ads. Not only does funding your paid CPA affiliate marketing campaigns help, but the clear advantage here is the incredible ease with which you can create PPC ad campaigns to promote your affiliate offers and services.

Solo Ads via Email

a man sitting infront of a laptop with floating ads all over the screen

Another way to perform email marketing campaigns is by using solo ads. This type of CPA affiliate marketing traffic source consists of renting a list of prospective leads from a third-party vendor. The ad resembles any regular promotional campaign you may have created before, where the difference is that you did not harvest these affiliate leads’ contact information yourself.

This email will, of course, include your offer, the creative you have prepared, and your unique affiliate link.

Solo ads tend to work best for affiliates who have a decent budget and need traffic to be sent to a specific page quickly. These ads are also great if your niche market is saturated with ads similar to yours or if pay-per-click costs are high in your verticals. They work well if there is overwhelming competition for SEO in your niche.

“the brand rewards the affiliate when they can get potential leads to take a specific action like completing the registration process or making a deposit”

Mobile Marketing

hand holding a phone with floating icons surrounding the phone

Traffic coming from mobile advertising refers to leads who got into your mobile app or website. Mobile advertising consists of but is not limited to pop-under messages, push notifications, banners, redirects, and display ads. With almost 70% of Americans using their smartphones exclusively when surfing the web, this is one traffic source you should definitely consider adding to your existing marketing strategy.

There is a wide range of mobile marketing tools, many of which offer optimization to the very devices your leads may be using, abstract banners, and clean, user-friendly interfaces. High-quality traffic just might be at your very fingertips.