Get the hottest tips and tricks from the most successful affiliate marketers!
Building a successful business is like hiking up Mount Everest: Not impossible, but there are quite a few challenges you will encounter along the way. There is no one correct answer when searching for the hidden art of affiliate marketing. There are many ways that can take you to the top of the mountain if you apply them correctly. Combine two or more methods at a time, and you could be looking at a comprehensive digital marketing strategy.
We have gathered the top-secret to affiliate marketing success, so you are not kept in the dark.
Check out what secrets we have found below!
- Create a Killer Video
- Get Your Email Marketing Strategy in Shape
- Rank Higher on Search Engines
- Pitch Your offers correctly
Create a Killer Video
One of the best ways to convince your affiliate leads to sign up for your services is to create a compelling video. The best performing landing pages in the online trading verticals of the past 3 years or so had videos on them, so you can rest assured that this method is tried and true.
A great video can be divided into two parts: the video script and the visuals. Both elements must work together to achieve affiliate success and appeal to your target audience on a psychological level. In terms of visuals, real people (even better, clips from the news) seem to have a more substantial impact on spectators than animation in many cases due to a process called familiarization.
This process causes the spectators to identify with what and who they see on the screen. If they can see themselves in the characters’ shoes on screen, they are more likely to be swayed by your offer.
“There is no one correct answer when searching for the hidden art
of affiliate marketing.”
Get Your Email Marketing Strategy in Shape
Some affiliate marketers are under the impression that email marketing’s glory days are long gone, but that is hardly true. Many affiliates can draw in leads looking for their specific services and recovering those who did not complete the application. Almost any method can and will work if done right.
Your email marketing strategy should work as a double-sided operation. First, you can use it to attract new affiliate marketing leads and convince them to join your services. This method can also be used to recover leads, as we have mentioned above.
Second, building a solid client journey can strengthen and empower your relationship with onboarding leads and existing clients. Affiliate success is not merely achieved once they have agreed to sign up.
Rank Higher on Search Engines
Another aspect that will play a big part in your success online is how well your website or social media pages rank on search engines such as Bing, Yahoo!, and Google. Getting to the top of the search results pages does not happen overnight and requires a healthy dose of diligence on your part.
First off, you will need to practice SEO best practices and techniques to appease these engines’ algorithms. There is a wide range of methods you can apply here, and a great website would try to use most if not all of them.
Each technique is designed to take your business a step further, from choosing and implementing the right keywords to achieve the desired exposure to your affiliate marketing leads to partnering up with other website owners in your niche. It is best to avoid unnecessarily stuffing your website with keywords and backlinks your website to fraudulent sites. In addition, black hat SEO techniques such as hiding your actual content from the search engine are strictly against the rules.
Pitch Your offers correctly
Increasing your campaigns’ lead generation towards affiliate success is usually a process characterized by trial and error. Yet, there are numerous ways to ensure that your offers receive the right kind of attention.
Get your leads’ attention by creating refer-a-friend reward opportunities, offering them free trials on regular or premium accounts, and providing access to exclusive content on your website. The latter can range from eBooks on hot topics to webinars, articles, and even videos.
You also need to draw them by adequately promoting your offers. Creating Google display ads and landing pages are great ways of bringing affiliate traffic to your website. On the other hand, website banners and pop-ups do a great job by catching their eye the minute they land on your website’s homepage.
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