Discover how to better target affiliate leads from the most coveted countries in the industry!
Whether you are a newbie or a veteran in the affiliate marketing business, you have probably heard of the term “tier X countries.” But, wait. What does that even mean?
Well, our more experienced readers would be able to tell you that countries around the world are divided into 3 major tiers depending on their habitants’ average salary and disposable income. The overall health of the countries’ economies also comes into play.
Let’s dive in and get to know the hottest markets globally – and more specifically, in the financial verticals!
- What are Tier 1 Countries?
- Regulatory Bodies that mean Business
- Applying Localization Methods to Your Creatives
- Get on GEO-Specific Trends
What are Tier 1 Countries?
The countries belonging to this specific tier are highly sought after in the digital marketing industry. They are considered wealthy, and the people who live in them earn more than their counterparts in tier 2 and tier 3 countries. Unfortunately, that means there is a lot of competition for their attention and high Cost per Click (CPC) costs. These countries include the following: The United States of America, the United Kingdom, Australia, Canada, Belgium, Denmark, Finland, Germany, Sweden, Switzerland, the Netherlands, and Norway, among others.
These countries are characterized by the best living conditions in the world on top of the high salaries. This translates into high-value players who can bring higher first-time deposits (FTDs) and greater player value. In other words, they will keep depositing well after the initial deposit and have a better starting point.
On the other hand, high affiliate marketing lead generation costs and competition are, perhaps, the least of your challenges with these countries.
Regulatory Bodies that mean Business
Given their high status, it is only fitting that these countries will have some serious watchdogs. Of course, we are speaking of each country’s regulatory authorities that make it their mission to defend their citizens against getting scammed left and right. While it is wonderful to have this service when you are a client, it can be quite the opposite when you are trying to get those affiliate marketing leads.
One wrong move such as getting too many complaints or even using the wrong wording in your copywriting could get you in hot water with your target audience. They could find you dishonest and untrustworthy – or even worse, you could get blacklisted faster than it takes to say Mary Poppins’ iconic phrase.
Australia, for example, has the Australian Securities and Investments Commission (or ASIC, for short). If this regulatory authority finds out you used any copywriting that they may find deceitful, you could lose your license and get on their blacklist. On average, ASIC blocks between 3-5 brands a day for what it defines as inappropriate marketing behavior.
Applying Localization Methods to Your Creatives
A big part of affiliate marketing is appealing to your potential leads’ preferences and sensibilities. Depending on your niche, you would need to decipher the tone and color scheme that will help you attract more members of your target audience and get them to convert into paying customers.
If you are promoting online trading platforms, your creatives for social media, website, or blog should have a more professional tone. Address your leads according to their level of understanding (beginners, intermediates, or pros), and speak of long-term benefits that touch upon making wise investments online in attractive stock options. In addition, the color scheme should include muted blues, greens, white, black, or gray.
If you promote more competitive verticals, you can use a more aggressive approach, but be careful not to scare your potential leads off. Offers that sound too good to be true can make your leads get cold feet, as tier 1 countries are more aware of and cautious of scam operations.
Luckily for you, most of these countries speak, read, and write English at a high level, so you will not have to translate your campaigns or articles – but that never hurts.
“Given their high status, it is only fitting that these
countries will have some serious watchdogs.”
Get on GEO-Specific Trends
You may consider yourself a trendsetter but jumping on the bandwagon might not be such a bad thing when it comes to your affiliate leads. By using Google trends, you could find what your target audience is interested in according to their country. This could help you find suitable topics or keywords to create the type of content they and the popular web-based search engine are fond of.
For example, suppose your target audience is Swedes who are interested in trading foreign exchange currency pairs or American stocks. In that case, your best bet is to write SEO articles that offer the top 5 assets in their preferred category.
As a rule of thumb, it is best to avoid risqué topics along the lines of “How to get rich fast”, as they usually attract people looking to make money to get out of debt rather than those already in the money.
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Are you looking for more tips on lead generation and your target audience? Read our other articles here!