Discover the attributes of a killer affiliate campaign with our guide this week!
Building a robust digital campaign is an ongoing challenge for many affiliate marketers out there, regardless of the industry they are in. From online trading to eCommerce and Nutra, we all face similar challenges. It has been proven long ago that a great product or service does not make a great campaign.
So, what can you do to stand out from your many competitors?
This is not a one-word answer, but we are going to give you the attributes of every successful campaign, whether it is on Facebook, Instagram, YouTube, or Google. The possibilities of curating a great campaign are endless, but this simple formula will give you the basis for your several next affiliate campaigns.
Read the rest of the article below and find out what makes a groundbreaking campaign!
An Amazing Product
First and foremost, you need to get your hands on a product that will knock your affiliate leads’ socks off the minute they reach your ads. It could be anything from electronic devices to beauty and health products, but it has to be nothing short of amazing. Better yet, it can help them solve a problem. An excellent example for this one is anti-snoring devices and doorbell cams.
How can you convince them that they are getting a bang for their buck?
This is where testimonials come into the picture in your affiliate marketing campaigns. People are often scared of being the first ones to try something out, especially when they have to pay for it. The more happy clients you can get to send in their honest reviews, the more likely you will be able to show new patrons why they should also purchase your products. This step further reduces any anxiety at the checkout page, which only gets you closer to that coveted sale.
We have said it before, and we will say it again, your creative materials have to be up to par content and design-wise. Lackluster, long-winded texts and outdated designs will only make your affiliate marketing leads run in the other direction. The same goes for anything that rubs them wrong, such as immoral or culturally insensitive elements.
Study your target audience well and become well-acquainted with what they may be looking for. If you are targeting young married couples, you should avoid anything that screams spring break 2013. Make sure your ads are family-friendly in this case. If you are targeting younger, unhitched individuals, avoid elements that feel stuffy or irrelevant such as pictures of children. These people are still enjoying the single life and will not be drawn into such elements in your affiliate campaigns at this stage.
The Right Exposure
Another point that is always worth returning to is the where? element of your affiliate marketing campaigns. Different platforms serve different individuals – or serve the same ones differently. While younger audiences (up to 35 years old) may be more than willing to buy something from a Facebook ad, older generations may prefer online shopping.
Oh, and do not get us started with the elderly who are still rocking a Sony that has the original snake game on it.
Find the right platform where your target audience gathers, and then draw them to a dedicated landing page or, even better, a product page on your web-based shop. You can have recommendations for other products customers love to increase your sales once your affiliate leads are already on your website. Never miss your chance to increase your sales – especially when you get such an incredible opportunity.
As the old saying goes, the proof is in the pudding. Your affiliate campaign is only as good as the results it gets. You could have the best product on the market and unbelievable creative materials, but you need to use the tools you have to your advantage to see your desired results soon.
In this instance, optimization is going to be the best tool at your disposal. For this part, you can use heatmaps to figure out which parts of your websites or affiliate marketing campaigns are working their magic on your affiliate traffic – and which ones could use some help. As long as your campaign is running, you have a chance to rectify your situation.
Do not sleep on your campaigns. We cannot stress this enough; the amount of money you could lose could burn a hole in your pocket.