This week, we are revisiting SEO ranking and what you can do to improve your score in a few relatively easy steps. On today’s agenda is the intricate topic of content-related link building, specifically how you can make your campaigns as diverse as possible. It can be quite convenient to stick to what you know and are comfortable with, but that is not necessarily a healthy or lucrative mindset to have an affiliate marketer.

In other words, adhering to one template or another is not a foolproof method to ensure your campaigns’ success. To make sure that you are on the right track, you will need to consider how you can diversify your link building to engage with your target audience and even expand it while enjoying minimal risk.

Get the full guide to diversifying your link portfolio below!

• What is Creative Diversification?
• Remove Your Rose-Colored Glasses
• Utilize Sector Specific Data

What is Creative Diversification?

While we are all for building your own affiliate blueprint and enhancing your strategy over time, that does not mean your routine should cause you to get stuck in a rut. Whichever campaign format you choose to go with, you need to ensure that your affiliate link’s campaign and structure are strong enough to weather the changing trends of your niche market.

Admittedly, this preliminary stage requires a bit of research on your part before you sit down to build and commit to a certain campaign.

Remove Your Rose-Colored Glasses

Once you come up and become invested in a certain idea, you may find it hard to let go when you realize the connection between the new topic and the domain’s general concept is not as strong as you initially thought it to be. You will need to prove that your hook has more than one angle to it and that it could be approached from at least one or two other angles.

You could always think of the main topic and then come up with sub-topics that could be relevant to it. If you question the link between the two or have to force it (or twist it around to fit), then this bond will not stick together. As a result, you may find yourself holding onto an irrelevant affiliate link.

Utilize Sector Specific Data

When the pressure is on, many affiliate marketers and blog owners find themselves scrambling to make it to the finish line, and then the content of the article itself only gets glossed over. If you are not dedicating the vast majority of your efforts to the content and blindly chasing after your goals, you are more than likely to fall short of achieving said goals.

You need to tailor the content you provide to the target audience you are pursuing, and using sector relevant data can help your cause quite a bit. Whether you are promoting health and beauty products or online investing platforms, bringing links and numbers that support your claims could further your cause and build your potential clients’ trust in your platform and product.

Read more of ROI Collective’s expert-approve how-to and advanced guides here!