Like in any other industry, you can always trust your top competitors to keep their best tactics hidden, but we are here to level the playing field. Whether it is the 80/20 rule or any other incredibly profitable hacks you can apply to your regular affiliate blueprint, we are devoted to bringing you the best methods to procuring amazing traffic from your chosen geographical locations and sources.

Learn about the top affiliate marketing secrets below!

• The 80/20 Rule
• Power of the Freebies
• Storytelling
• Your Audience as a Tool

The 80/20 Rule

Making sure that you are posting organically or launching paid campaigns on social media platforms is a great way to attract relevant leads from your target audience to your website. There is, however, quite an issue when you dedicate all of your energy and resources towards posting and uploading content and never engaging with your target audience.

You need to take advantage of the opportunity to communicate with them and make them feel more at ease with subscribing to your services or buying the products you promote so diligently as part of the affiliate marketing industry. As a result, you are probably missing out on numerous sales opportunities, as well.

As a rule, you should dedicate about 20% of your time to sales and around 80% to building a relationship with your customers. You can and should engage with them through content, but it cannot be entirely promotional 100% of the time. You need to allow some buffers in between.

Power of the Freebies

Got a killer sales pitch for a product but few FTDs?

Your biggest obstacle might be the price tag attached to it. If your target audience believes they should spend less than $500 on a smartwatch or a pair of Bluetooth earbuds, you are going to have a hard time convincing them without any incentives. Especially with websites promoting cheaper alternatives, the competition between your products and their low-cost counterparts is nothing short of crazy.

So, what can you do to get them to the coveted payment page?

A high-performing tool is none other than the almighty freebie. While you may not be impressed or phased by freebies, many consumers often spend more money than they originally intended because of freebies pushed by the affiliate marketing industry. These small tokens can be anything from a related, much cheaper product to something that is merely aesthetically pleasing.

Storytelling

Yet another powerful sales method is your storytelling capabilities. If you can immerse your audience in a fantasy where your offer is a life-changing experience, you can bet that more leads will be signing up and paying to acquire them. The psychology of your average client is one where your product has to impact them to make a sale.

At the end of the day, the commercials and campaigns we remember are the ones that made us feel some way. Whether it is offering a whitening toothpaste that can instantly brighten their smiles or a gadget that quickly charges and has extraordinary battery life, people want to buy something that will make their experience a thousand times better.

The strongest competitors you will have in the affiliate marketing industry are those who will be able to influence their niche market the most and sway their target audiences.

Your Audience as a Tool

Your most effective and valuable tool is your target audience. Your ability to recognize who they are, what their biggest wants and needs may be, and how they think as they go through the client journeys you build will directly affect the profitability of any and all of your campaigns.

Whether your starting point is a Google display ad or a paid Facebook campaign, a great affiliate marketer will recognize the power the human element in their campaigns has. Although it can be hard to pinpoint what the most influential factors may be for each group or what its reaction may be, it is vital for you to understand what makes your potential leads tick.

Get more of ROI Collective’s expert-approved how-to and advanced guides right here!