Get our experts’ best performance marketing tips and get your business to the next level!
When measuring your success as an affiliate marketer, your performance and its various aspects are key indicators of how well you are actually doing. From C2L to your conversion rates and player value, there is a variety of ways to decipher whether your business is booming or going belly up. The best way to reach your business’s full potential is to identify your target group, adjust your creative materials, and offer accordingly.
But, how can you increase your performance to make it even better?
Read our experts’ 6 recommendations in the article below!
Search engine optimization is one of the more popular ways for affiliates to get on Google’s good side via wise use of short-tail and long-tail keywords, optimized images, strong backlinks, etc. The higher you score with the engine titan, the higher your website will show on its results page organically.
Although this method may seem basic to some digital marketers nowadays, experts say it is both easy to apply and has great potential for benefiting your affiliate performance marketing plan in the long run. For example, leads are more likely to convert if your website has minimal loading times – especially in crucial stages such as the subscription or payment page.
Pay per click is a paid advertising method that relies on an auction-like system. You bid on a selection of specific keywords that you want your ads to be associated with, which will then trigger your ads when the users look up the first. These ad listings will show up at the top of the results page, where the user will click on the ad (which you will be charged for).
This method can be an incredible way to attract more relevant leads to your affiliate marketing campaigns, but the downside can be a high cost of clicks against a low conversion rate. This means you will need to exercise caution when setting up this kind of campaign.
Think email marketing is the digital era’s dead horse? Well, think again. Over the past few years, email marketing has proved itself to be alive and kicking with the potential for a killer affiliate performance marketing strategy. Not only is it a great way to raise awareness of your brand, but it can also assist you in encouraging repeat deposits or sales.
In addition, a strong client journey based on email marketing can dramatically change the way you approach and maintain your loyal clients. Heck, the right offer could even raise your clients from the dead, if need be.
Content marketing is, perhaps, the most lucrative way to lure in more leads. Not only can it generate over 50% more leads, but 60% of end users are more likely to prefer websites that create their own content. Content marketing consists of a wide and rich variety, including but not limited to articles, videos, blog posts, infographics, etc. Leads are hungry for information on how your goods and services can benefit them personally.
Creating engaging content can boost your affiliate performance marketing model significantly, so you should check how to add more content to your affiliate blueprint.
Social Media Marketing
Social media platforms are yet another way to boost your performance, be it on Facebook, Instagram, Twitter, LinkedIn, TikTok, Telegram, or even WeChat. Whether you are promoting your business organically or through paid affiliate campaigns, these channels offer a unique means of exposure to your target audience worldwide with the push of a button.
Whether you choose to have a dedicated page or group for your affiliate business, you can acquire a substantial following by providing your audience with regular information regarding your services and sizzling deals.
Adding videos to your creative materials such as landing pages or even having your own YouTube channel can help you significantly increase your reach and even sales. Having a face to accompany an offer makes your target audience feel much more at ease with signing up or even purchasing your products through a process called familiarization.
This is why many big brands are approaching YouTubers with large followings to promote and review their products with substantial payments – the vast majority of whom are more than willing to join forces with them.
Get more of ROI Collective’s expert-approved how-to and advanced guides right here!