The Top 5 Content Types for New Affiliates

Discover the best content types to draw in better leads – and lots of them.

Being a newbie in affiliate marketing means you have plenty of legwork ahead of you to ensure your content has an undeniable presence on this whacky playground. The combination of text and layout is an important part of your success.

Affiliates work with various content channels, including but not limited to social media platforms such as Facebook, YouTube, and Instagram, eBooks, websites, landing pages, and videos.

Whatever you end up choosing, make sure you know your platform and product well and can honestly recommend the latter from personal experience.

So, what are you waiting for? Check out the list we’ve created below!

Guides and eBooks

The tried-and-true materials of affiliate marketing are eBooks and guides. These can be created on almost any topic out there but are especially trendy in the fintech industry. Many brokers use them as a freebie to get new leads to open an account, where the eBooks serves as a how-to guide for people who are trading for the first time.

More often than not, these eBooks are rather concise and short as they aim to deliver enough information to get the client hooked. Depending on the company, they are either writing their own eBooks in-house or purchasing them from trusted providers. When you promote a guide, you’ll need to step into the clients’ shoes and understand which question or need you’re answering with it.

If you can create a convincing, original guide, you could turn a nice profit by marketing it on your blog or social media channels. We recommend that you write eBooks for beginners, as they are more likely to go for them. If you are knowledgeable enough to write guides for people who have at least some experience in your niche, that could be great added value as a second product to promote.

Landing Pages

This advertising piece consists of a page that usually sells a specific service such as an eBooks, bonus, or a custom package made for newbies in a certain niche market.

This page isn’t lengthy, so you will need to cut to the chase early on. Moreover, the design has to be eye-catching. Boring color schemes, lackluster images, and long upload times will be the ruin of your landing page.

What does work?

Bright colors in moderation mixed with more subtle hues, high-quality images, and lest we forget the king – content that rocks their socks off. Think of your target audience and step into their shoes. Implanting a video about the product –or, better yet, real reviews - and its benefits can give your page a proper boost.

Email Marketing

Many people that email systems are restricted to work purposes and the occasional update from your grandma, but advertising to mailing lists are very much alive. When an affiliate creates a compelling mailer, he could generate $38 for every dollar spent on those mailing lists.

So, how can you generate revenue from email marketing?

Let’s dive in.

First, you would need an interesting subject line to get your leads’ attention. Ensure you refrain from things like dollar bill signs, which could land your mailers in the spam box.

Next up is the contents of the mailer. You’ll need to decide whether you would like to write an informative or hard selling email. Visuals are always a plus, so don’t be afraid of incorporating them into your work.


One of the most popular content-based platforms for affiliates out there is the almighty blog. This platform is not only cost-effective, but the Search Engine Optimization (SEO) based on your niche’s selected keywords means your blog can land you in the top results on Google in no time. You can look them up online on dedicated websites or checking out your competing bloggers.

What you will need to remember is that the more content you add – the better. It also has to be original, or you could get flagged for plagiarism. If you do find an interesting fact or quote online, be sure to credit your source. All you have to do is reference your source or add a hyperlink to the original piece.

Each article or blog post should also link other posts you’ve made. This will get easier once you have an arsenal of pieces on your blog.


Not a big fan of the written word?

Have no fear, YouTube is here. With just over 1.8 billion viewers, this video platform is one of the hottest social media platforms to date.

On your channel, you can upload videos where you introduce your audience to your product of choice. You would still need to use your specific keywords in the title and description of your videos, so Google’s spiders could pick up on them. Maintaining a YouTube channel, however, is not as easy as it seems. Shooting and editing videos can be time-consuming activities, but that’s only half the work. To monetize your channel, you would need a large enough following online.

Candid reviews always work best, whereas overselling a product, on the other hand, may turn out to be a double-edged sword. Not only will people eventually catch onto any lies once they receive the product, but most people are intelligent enough to recognize when they are being lied to.

Need more ways to attract your audience? Contact us now!


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